Comfort, Privacy & Mutual Admiration: How Siren is actually Humanizing Internet Dating

The Quick Version: Socially evolved Siren is actually changing the matchmaking app room along with its inclusive mindset, relatable Question during the day, and personalized confidentiality attributes. On Siren, it is about connecting you with great individuals through authentic discussion — not addicting and meaningless swiping. To that conclusion, they’ve developed a fun and protected atmosphere where you are able to end up being your real home and allow passionate chemistry with a match unfold in an even more natural means — exactly like it can happen in individual.


Through its streamlined connects, enjoyable features, and hand-held types, online dating programs have actually transformed ways men and women date. And while it seems easier than ever before to satisfy somebody unique, the acts of swiping and liking or disliking folks according to images has actually virtually made internet dating a game title — and created a disconnect among folks playing it.

For folks who need incorporate the convenience of an online dating application as well as the feeling of linking with somebody in real world, there is Siren — a unique on-line system that eliminates the “looking for human beings” model a number of other dating apps have adopted.

Due to their concern during the day coordinating system, Siren creates the context for speaking about appealing subjects (like bucket list things and philosophical concerns) and sets men and women through those genuine and enjoyable talks. In this manner, true personalities could be announced naturally — exactly as they’d directly.

To get more on inspiration behind Siren, its special functions, as well as the women-led group behind the software, we talked with Co-Founder and CEO Susie Lee.

A Pro-People Perspective: Siren was made With everyone else in Mind

Siren was actually created by two women with a feminist point of view — Susie and her Co-Founder/COO/CMO Katrina Hess — which both wished an online dating application that was made up of common regard, privacy, and comfort as leading concerns.

Having gone through some terrible relationship experiences via different matchmaking apps, Susie and Katrina saw these weren’t truly constructed with ladies in addition to their certain needs and desires at heart. Plus the adverse nature of swiping kept and close to individuals was actually demeaning and did not assist develop high quality associations, specifically for women.

“i simply thought this instant experience that, as a lady, I became objectified. The swipe-to-reject structure failed to work with me personally,” Susie said. “I appeared right back about connections I had before, and I also never came across people through most of these techniques.”

And even though that they had never ever developed an online dating software, Susie and Katrina knew they are able to make the one that had not been just female-friendly, but enjoyable and caring toward everybody else.

They took their time exploring the technology room and having opinions from buddies and specialists before and during development. In addition they dismissed individuals who said guys wouldn’t use a dating application which was concentrated on women and gave all of them advanced level privacy configurations.

Siren was released in 2014, and very quickly it was not just Susie’s and Katrina’s friends have been using Siren. It had been buddies of buddies and complete complete strangers — including males — have been making use of the software and articulating gratitude for this. Keyword distribute and Siren happens to be the leading, comprehensive dating app from the time.

And though Siren is actually pro-women, there’s not an anti-men feeling to it whatsoever. It really is proof that an internet dating app designed by ladies for women can successfully benefit all of them and for men.

Secured & Welcoming ambiance units a confident Tone for the Community

The folks at Siren have always been very safety of the users, and, since the designers, they knew they can set a confident tone for the whole neighborhood by putting security precautions set up and creating an inviting environment.

While on different internet dating apps folks might encounter harassment or catfishing, that is never been the case for the people on Siren, as well as the initiative associated with Siren team is why for the.

“Since we launched, we have now had zero research of bothering communications,” Susie mentioned. “Authenticity and other people having the ability to feel just like you can find actual folks on the other hand is absolutely important to united states. We had been really cautious about developing town with a particular type reputation.”

Susie added that she and her staff think individuals are fundamentally great and this if they are provided a secure, friendly atmosphere, they are going to end up being helpful and honest collectively.

“we are able to present these icebreakers and these ways to end up being a tad bit more prone and a tad bit more genuine, that is certainly exactly how individuals can hook up,” she stated.

Siren’s Mantra: “generate complete strangers much less peculiar to every Other”

utilizing the social media the majority of us utilize, like Facebook, the text has already been built in making use of individuals we stick to and just who follow united states, therefore interacting is easy. Siren’s conversation-style program replicates that for online dating, assisting you to begin those connections with no awkwardness.

“if you are handling an overall complete stranger inside the online dating sites area, there are plenty of reservation about how precisely a great deal you trust this person, specifically because countless internet sites are actually complex and also have plenty of fake profiles,” Susie stated. “My motto that i usually tell my group, and additionally they’ve truly embodied this, is assist ‘make visitors less peculiar together.'”

On-Site & Off-Site Benefits write a Well-Rounded relationship Experience

With their unique coordinating element, top-notch security measures, and special occasions, Siren gives singles an unique, safe, and well-rounded online dating knowledge from start to finish.

Get acquainted with fits in exclusive Way With Siren’s concern associated with Day

While Siren does offer the traditional attributes of online dating (such as texting and blocking capabilities), their own concern of the Day could be the feature which makes all of them stand out from some other matchmaking programs the quintessential.

With fun concerns like “should you decide could have usage of a billboard, what can you desire it to state?” you’re able to end up being yourself and get to understand some body on a more genuine degree. You can also look for matches predicated on their unique solutions to those concerns also by the favored criteria like age, gender, and location.

And with this level of interaction, you do not feel the need to fill traits just like your income or looks to seem more appealing to other individuals.

Many different picture Settings Helps Eliminate Superficiality

Siren also features an original approach to pictures. There is the option to maintain your images blurred and just noticeable to the associations, you can also keep your pictures visible to every person.

“making it comfy and not harmful to individuals have the ability to browse their particular expert and personal physical lives, we allow everyone to control their unique photo presence,” Susie stated.

Unlike the common internet dating app, members cannot send both photos, that has been deliberate when Susie and Katrina created the software. She mentioned this motivates members giving each other their telephone numbers and go the bond off-line — and safeguards individuals from getting undesired pictures.

Without matter which photo choice you decide on, the great thing is actually Siren’s concern during the day — and people’ solutions — enables you to connect with men and women on a much deeper level than simply appears.

Carefully interact with other individuals owing to Siren’s confidentiality Controls

Another large element of Siren is actually protection, particularly in regards to avoiding scammers. Everyone else which signs up must put in their own phone number and go into the activation signal they obtain via text, which guarantees folks aren’t producing multiple accounts.

Members may also stop and report to the Siren staff other people who will be behaving inappropriately or abusing the app’s stipulations.

Reduced Activities produce Offline & supply brand-new Date Ideas

Besides creating an appropriate and secure internet based spot for individuals to be who they are really and providing them with a distinctive option to start talks, Siren is bringing the next thing by hosting offsite activities. Susie mentioned these can be an excellent substitute for the typical coffee time, that could usually wind up sensation like a business meeting or job interview.

“i do believe meeting in this manner supplies an infinitely more meaningful hookup. We’re combining with local businesses and businesses supply the users bonuses and discounts to spots like galleries, lectures, and film festivals,” she stated.

Actually individuals who have currently discovered some one on Siren hang in there for any events simply because they’ve become a part of that community now might easily find new go out ideas. While these occasions are just getting used in Seattle, Siren has plans to increase to many other metropolitan areas eventually.

A varied individual Base Reflects a Diverse Team

Besides Susie and Katrina (a.k.a. Mama Hess on her safety nature), the Siren staff consists of CTO David Golightly along with expert advisors such as Lisa rock (Co-Founder of weblogHer) and Gayle Karen Young (CTCO at Wikimedia).

Even though they all handle essential aspects of the organization (from advertising and marketing to customer support to graphics design to development), they even place users very first irrespective the task available.

In accordance with an app developed by two ladies of color — excessively rare during the tech sector — Susie and Katrina desired to draw in a person base that’s equally varied as company is actually.

Siren’s user base actually like your typical internet dating app market — which tends to mostly be heterosexual men, more youthful singles, and people shopping for hookups. The gender proportion on Siren leans slightly more female (55% to 45percent), and a lot of members are over 30 and looking for a meaningful big date or union.

“We’re gearing more mature, and I believe this has been really great for all of us,” Susie stated.

Exactly what Siren additionally does well is actually include all types of folks, especially those during the LGBTQ neighborhood. A new element of Siren that has been especially important to your staff is actually a “non-binary” gender selection for folks whenever they fill in their particular profile.

Susie and her staff understand that sex and sex aren’t emerge stone for some people, and even though conditions like “heterosexual,” “homosexual,” “gay,” “lesbian sugar mummy,” and “bisexual” can be helpful, they could additionally be restrictive.

“We would like to help you find the individual you’re looking for, you do not have to declare or place your self in a box,” Susie stated. “That sex fluidity is very important for all of us to embrace.”

Last Thoughts

Whether we’re writing about their unique invention, addition, or realness, Siren is using online dating application room to a higher level from every perspective.

Even though they’ll increase the amount of beneficial features and develop the get to of the occasions soon, the lasting focus will still be constructing dependable interactions with their members and standing to those exactly who try to ruin the knowledge for everyone.

“If you would like be an asshole, there are lots of spots to do it, but do not do so here,” Susie stated. “While we scale, you want to keep this notion that reputation and count on matter, and it’s our committed objective working for our neighborhood every day. We are here trying to offer folks a fighting chance to reduce loneliness and locate a genuine physical link.”